ROWIE The Label was founded by its namesake designer, Rowie Moore, in her hometown of Byron Bay, Australia.

From its conception, the brand has gathered a loyal following through thoughtfully crafted clothing that pay homage to the effortless style of coastal towns, while transcending international borders and seasonality.

A family-run business, ROWIE prides itself on using high-quality, small-run productions and artisanal craftsmanship, while sourcing sustainable, natural materials wherever possible.